Resources for Activists

Media - Press Releases

Selections from Success '97/'99
Mastering the Media

Video clips () on this page require RealPlayer, which may be downloaded from www.real.com.

Introduction

• Introduction (Winter) [5:56]

• An Accurate Up-To-Date Media List (Winter) [6:12]
  • Starting Your List: Personal Contact and Finding Out What They Want (Lark) [3:17]
  • Offering National/State Releases (Lark) [2:32]
  • Maintaining an "A" List (Lark) [2:16]
• Varying Types of Releases (Winter) [8:44]
• Using Facts and Figures (Winter) [2:34]
• Professional and Interesting (Winter) [5:42]
  • Lead Paragraph and Release Structure (Lark) [2:25]
  • Ghostwriting Quotations (Lark) [1:57]
  • A Contact Who Can Respond Immediately (Lark) [0:46]
• More Releases! (Winter) [2:57]

• Sex crimes, Congressmen's cars, and more! (Winter) [9:46]
• Some Local Successes (Lark) [5:30]